Aiding Consumer Decisions on the Web

Gary McClelland

Department of Psychology
University of Colorado @ Boulder

gary.mcclelland@colorado.edu

with assistance of

Barbara Fasolo and Katharine Lange

barbara.fasolo@colorado.edu & katharine.lange@colorado.edu

Presented at
The Wharton School
University of Pennsylvania
26 February 2001

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This web page with active links available at

http://psych.colorado.edu/~mcclella/consumerWeb/